These Four Factors Drive Your Brand’s Purpose Score
Chip Walker, head of strategy at StrawberryFrog, joins Beyond Profit host Ken Beaulieu to discuss his company's study, Purpose Power Index, and specifically, which four factors are the most important in influencing how consumers and employees perceive your brand's commitment to its purpose.
For the full conversation with Chip Walker, click here.
Source
"Legacy Brands Showing Their Purpose Power." Beyond Profit Podcast, 9/6/22.
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