How a Lack of Assumptions Has Been Critical to this CMO’s Success

Executive Summary

Lynn Teo, who recently became CMO at Northwestern Mutual, explained how coming into her new role without expectations has been critical for her to learn the business and best understand how to not only approach marketing the brand and its services, but to elevate the role of marketing throughout the organization.

For the full Beyond Profit podcast with Lynn Teo, click here.


"Northwestern Mutual's Drive for a Cultural Awakening." Beyond Profit Podcast, 11/21/22.

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