How Smart Technologies Created More Effective Messaging by Eliminating Sales and Marketing Teams
In 2019, Smart Technologies took a bold turn by effectively eliminating its sales and marketing teams and placing the employees from those two former teams under one new reporting structure. Here, Jenna Pipchuk, EVP and chief sales officer at the brand, discusses how the change has allowed Smart to create more coordinated and effective messaging strategies for its customers.
To listen to the full podcast, click here.
Source
"Breaking the B2B Sales and Marketing Stalemate." Champions of Growth Podcast, 11/15/22.
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