Why Data Maintenance Is an Ongoing Endeavor for Marketers

Executive Summary

Many marketers seem to think about data sets in the same way people thought about websites 20 years ago — that is, once they're done, you never have to touch them again. Of course, as we've learned with website maintenance, this is not the case. Jason Rockman of DEFINITION 6 explains why data hygiene is an ongoing process, and one that must be prioritized by marketers if they want to avoid digging themselves into a hole.

Listen to the full conversation with Jason Rockman and Curtis Cochran on the Marketing Futures podcast.


"Forecasting the Future, with DEFINITION 6." Marketing Futures Podcast, 11/17/22.

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