Preconceived Misconceptions: Why Marketers Have Been Slow to Hit Start on Gaming
Executive Summary
Jonathan Stringfield, VP of global business research and marketing at Activision Blizzard, discusses some of the misconceptions marketers have about gaming that are causing them to drag their feet on the medium despite the massive engagement opportunity it offers to brands.
Listen to the full conversation with Jonathan Stringfield on the Marketing Futures podcast.
Source
"Get in the Game, with Jonathan Stringfield of Activision Blizzard." Marketing Futures Podcast, 12/2/22.
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