Why Balancing the Marketing Mix is Critical During Economic Uncertainty

Executive Summary

Nicole Balsam, associate partner and head of brand and digital at Eastward Partners, joined the Champions of Growth podcast to issue a warning about pulling back on investments in brand building when faced with economic uncertainty. In fact, Nicole said, the data shows that the most successful brands always have a diverse mix of marketing investment.

For the full podcast, click here.


"The CMO Salary Slope." Champions of Growth Podcast, 3/7/23.

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