Why Balancing the Marketing Mix Is Critical During Economic Uncertainty | Podcast Clips | Video Shorts | All MKC Content | ANA

Why Balancing the Marketing Mix Is Critical During Economic Uncertainty

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Executive Summary

Nicole Balsam, associate partner and head of brand and digital at Eastward Partners, joined the Champions of Growth podcast to issue a warning about pulling back on investments in brand building when faced with economic uncertainty. In fact, Nicole said, the data shows that the most successful brands always have a diverse mix of marketing investment.

For the full podcast, click here.

Source

"The CMO Salary Slope." Champions of Growth Podcast, 3/7/23.

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