How The Guardian’s Sales and Marketing Teams Enhance Ad Performance Reporting | Podcast Clips | Video Shorts | All MKC Content | ANA

How The Guardian’s Sales and Marketing Teams Enhance Ad Performance Reporting

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Executive Summary

Luis Romero, SVP of advertising for North America at the sponsorship-funded publication The Guardian, explains how he and his team go above and beyond to ensure their advertisers have a firm understanding of the value they're getting when they purchase media with the publication.

For the full discussion with Luis Romero, click here.

Source

"Brand Safety is Job One for The Guardian." Champions of Growth Podcast, 5/31/23.

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