Consumers Love Marketing Stunts — So Why Don’t More Brands Do Them?

Executive Summary

On the Champions of Growth podcast, Saul Colt, founder of the Idea Integration Co., discussed why he is a big fan of marketing stunts, noting that they are a powerful driver of word-of-mouth recommendations — even outside of digital media — which are perhaps the most powerful driver of sales and brand loyalty available to brand marketers.

For the full discussion with Saul Colt, click here.


"Every Company is a Media Company." Champions of Growth Podcast, 5/3/23.

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