How The Latest New York Road Runners Brand Platform Captions Entire NYC Marathon Experience
Executive Summary
Erika Katz, head of brand marketing and studio at New York Road Runners, discusses the changes her organization made to its "It Will Move You" brand platform to ensure it captured all of the experiences of an NYC Marathon — including those of the runners and the spectators.
For the full podcast discussion, click here.
Source
"Rebranding Effort Is a Marathon for New York Road Runners." Champions of Growth Podcast, 10/11/23.
You must be logged in to submit a comment.