How The Wall Street Journal Determines the Best Content Mediums for Its Brand Partners | Soundbites | Video Shorts | All MKC Content | ANA

How The Wall Street Journal Determines the Best Content Mediums for Its Brand Partners

Stephanie Chang, VP and global editor of content at The Trust — The Wall Street Journal’s branded content arm — shares how her team uses data and experience to determine the best content mediums and formats to drive engagement for brand partners.