Raise Voices or Raise Funds? Integrating Advocacy into Your Direct Response


Executive Summary

Meals on Wheels partnered with TrueSense Marketing to test different appeal packages and identify the best performing assets, helping to grow the nonprofit's acquisition campaign by 68 percent.

Source

"Raise Voices or Raise Funds? Integrating Advocacy into Your Direct Response." Kristine Templin, Chief Development Officer at Meals on Wheels America; Marcy Auman EVP at TrueSense Marketing. 2021 ANA Nonprofit Federation Summer Conference, 8/26/21.

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