Kroger and Roku: How CPG Brands Can Reach the CTV Viewer | Conference Session Videos | Event Video | All MKC Content | ANA

Kroger and Roku: How CPG Brands Can Reach the CTV Viewer

In this video, Kroger Precision Marketing and Roku shared how they are partnering to leverage Kroger’s wealth of first-party sales data in over-the-top TV campaigns on Roku to reach the right consumers with the right message.