Star Light, Data Bright: How Synchrony Shines with the Right Metrics | Conference Session Videos | Event Video | All MKC Content | ANA

Star Light, Data Bright: How Synchrony Shines with the Right Metrics

In this video, Amanda Curtin and Brooks Richey, both of Synchrony, and David Brown of the brand’s partner Knotch, reviewed the financial services brand’s content framework, including how it involves robust data analysis and is implemented into the content creation process.