How Avocados from Mexico Built a Brand in a Brand-Less Category | Conference Session Videos | Event Video | All MKC Content | ANA

How Avocados from Mexico Built a Brand in a Brand-Less Category

In this video, Ivonne Kinser, VP of marketing and innovation at Avocados from Mexico, shared how her brand has used daring creative and disruptive marketing tactics to double the rate of avocado consumption in America over the last decade.