Let's Ride: How Uber Is Keeping Up with Today's Consumer | Conference Session Videos | Event Video | All MKC Content | ANA

Let's Ride: How Uber Is Keeping Up with Today's Consumer

In this video, Dorothy Ann Advincula, Global Head of Audience, Insights and Measurement for Uber’s advertising platform, discussed how Uber is helping the biggest brands connect in creative and memorable ways and how they are setting up a measurement and insights practice to analyze a complex advertising ecosystem.