Personalization: The Next Frontier for Omnichannel Shopper Marketing | Webinar Rewinds | Event Video | All MKC Content | ANA

Personalization: The Next Frontier for Omnichannel Shopper Marketing

In this webinar, Matthew Egol, chief strategy officer, and John Rolston, director, both at PwC, discussed the importance of personalizing the shopper’s purchase journey.