Using Chatbots to Drive Mobile Sales
Executive Summary
Customers spend all day on mobile, texting, DMing, and messaging on social media. Chatbots offer an exciting opportunity for brands, a way to appeal to tech-savvy customers by providing one-on-one, real-time conversations. Finally, there's a formula for using bots to drive real, measurable sales.
The presenter shared examples and learnings, drawing on her work with companies like Saks Fifth Ave, BoxyCharm, Cole Haan, Paramount Pictures, and more, including:
- What's works and what doesn't work
- What brands need to know when thinking about launching one of their own chatbots
Speaker:
Caroline Klatt
Co-Founder and CEO
Headliner Labs
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