Life in Mobile: Unlocking the Trillion Dollar Multicultural Market with Mobile Engagement
Executive Summary
Once considered a "niche" audience, the U.S. Hispanic population today is 59 million strong, generating purchase power levels north of $1.5 trillion a year (Forbes, 2017). Some brands still question whether they should dedicate resources to this segment, but Hispanics are the fastest adopters to digital and have a passion for sports. According to a recent Univision / Nielsen study, Hispanic sports fans are 33% more likely than non-Hispanic viewers to buy products from advertising between programs. Through a partnership with Tecate, Life in Mobile showcased how to interact with this dynamic demographic, leverage their accelerated digital adoption behavior, and successfully achieve engagement rates of 80% or higher.
In this webinar, learn:
- To identify the right sport and method of engagement for your brand
- Proven methods to exponentially increase engagement levels
- To utilize data to create future targeted campaigns
Speaker:
Mike Batiste
EVP
Life in Mobile