Realizing the Potential of Big Data by Making Artificial Intelligence Real

Executive Summary

Our industry is at a pivotal crossroads — where data represents big opportunities but also big challenges. The amount of data being produced is overwhelming. Customers, in an increasingly connected world, are demanding personalization without intrusion. For marketers, aside from saving time and money, there is an opportunity to attract and retain customers by using data to create hyper-relevant experiences. AI technology like Watson has the power to bring together the best of man and machine to unlock the full potential of big data.

During this webinar, Janna Ritzcovan Synovec from IBM Watson Advertising discussed the challenges and opportunities marketers face around leveraging artificial intelligence technologies as well as best practices for turning AI into a reality for brands.

Janna Ritzcovan Synovec
Head of Marketing & Sales Enablement
IBM Watson Advertising

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