Partners In Purpose: How Having A Cause Is Central To Lenovo Acquiring + Keeping SMB Customers | Conference Session Videos | Event Video | All MKC Content | ANA

Partners In Purpose: How Having A Cause Is Central To Lenovo Acquiring + Keeping SMB Customers

This session details how Lenovo and Cargo are building a sustainable, purpose-based marketing and sales program that touches all aspects of the SMB buyer journey and centers on authenticity and community.