Time To Get Creative: Is Creative Advertising The Biggest Financial Opportunity In B2B Today?

March 24, 2021

In this session, we'll walk through the financial case for creativity, showing that “mediocre creative” -- defined as a 1 star ad – only generates ~0.25% points of market share growth, while “powerful creative” -- 4-5 star ads – generates ~2.5% points of market share, or 10x more sales.