How AutoNation Uses Data for a More Relevant and Optimized Customer Journey | Conference Session Videos | Event Video | All MKC Content | ANA

How AutoNation Uses Data for a More Relevant and Optimized Customer Journey

In this video, learn how the AutoNation marketing ecosystem leverages 1st, 2nd, and 3rd party data to personalize and deliver an optimized customer experience across an omnichannel media environment.