Everything You Want to Know About Converged TV Advertising | Webinar Rewinds | Event Video | All MKC Content | ANA

Everything You Want to Know About Converged TV Advertising

In this webinar, Bob Ivins, Chief Strategy Officer at TVSquared, and Jessica Hogue, GM Measurement at Innovid, looked at the findings of a new report on converged TV advertising, covering industry needs, challenges, priorities for the year ahead, and critical growth factors.