Hitting Pause: Why Streaming Depends on New Ad Formats | Webinar Rewinds | Event Video | All MKC Content | ANA

Hitting Pause: Why Streaming Depends on New Ad Formats

In order to break through a crowded and changing media landscape, brands must continue to embrace new ways to keep viewers and consumers engaged. In this webinar, Matt Van Houten and Ariella Astion from DIRECTV Advertising explored why continuous innovation is table stakes for advertisers to win big.