Account-Based Marketing (ABM): Trends and Resources

Use our ABM Key Account Plan Canvas to create a simple, one-page action plan for each of your target accounts.

Use our ABM Buying Committee Diagram to build an organizational chart of the buying committee at one of your target accounts.

Use our ABM Campaign Planning Tool to plan and execute successful ABM campaigns.

Use our ABM Content Plan Worksheet to identify the content assets that you will use for different personas.

Use this account based marketing (ABM) framework to define the activities required to successfully create, plan and execute an ABM program.

Use our ABM Metrics Dashboard to define, track, and communicate your key ABM program metrics with your team.

Use our ABM Program Budget Template to create an ABM program budget and track your spending.

Use our ABM Program Budget Template to create an ABM program budget and track your spending.

Use our ABM Account Tiers Worksheet to create tiers for the accounts that are included in your ABM program.

Follow this simple step-by-step guide to develop an account-based marketing (ABM) approach and strategy.

Use our ABM Account Tiers Worksheet to create tiers for the accounts that are included in your ABM program.

Use our ABM Key Account Plan Canvas to create a simple, one-page action plan for each of your target accounts.

Below are some campaigns that successfully utilized ABM.

Is account-based marketing right for my organization?

We’ve all likely heard the story popularized in Stephen Covey’s The Seven Habits of Highly Effective People of how to prioritize your big rocks first, before the less important stuff (pebbles and sand) takes up all the space, often represented by someone putting each of these materials one after the other into a big glass jar.

ABX represents a more holistic, data-driven approach that spans marketing, sales and customer success. Already, B2B firms are using ABX to transform B2B customer engagement and growth strategies.

Northwestern University’s Jonathan Copulsky discussed why technology alone can never be the answer to better account-based marketing (ABM) outcomes and provided some ways in which marketers must ensure they’ve got the right data sets to power technological solutions.

Twogether’s Minaz Tejani shared how his team assisted the London Stock Exchange Group to achieve an ostentatious goal by creating an account-based marketing program that transformed data into meaningful action.

Jonathan Daly, CMO at BioCatch, and Amy Grucela, SVP of strategy for Marketbridge, discussed account-based marketing (ABM).

Marketing Futures podcast host Mike Berberich explains why the combination of ad tech and an ABM marketing strategy could be the key to maximizing ROI and delivering unprecedented business growth.