Coverage of the ANA/AEF Future of Marketing Leadership Conference

Green Gobbler knew it represented a better, safer solution for families and the environment than the competition, and it boasted a distinctive asset — its Green Gobbler character. Learn how PurposeBuilt Brands made Green Gobbler the guy people turn to when they have a clog.

Jen Berliner, head of brand and innovation at Patagonia Provisions, shared how the company is transforming Patagonia’s mission into a fast growing food business by pairing regenerative sourcing with category-specific, consumer-first brand building.

At the 2026 ANA/AEF Future of Marketing Leadership Conference, Lenovo CMO Emily Ketchen demonstrated how global sports partnerships can serve as real‑world proof of technological performance.

Marketing technology (martech) offers endless possibilities — and equally abundant challenges. How do leading organizations maintain their competitive edge as budgets tighten and customer expectations soar? A recent session at the ANA AEF Future of Marketing Leadership Conference at Columbia Business School featuring marketing technology leaders from the NFL, Verizon, and Barclays revealed that success isn't just about implementing the latest AI tools — it's about building the right foundation, breaking down organizational barriers, and developing talent strategies that work.

During a session at the 2025 ANA Future of Marketing Leadership Conference, Alicia Tillman, chief marketing officer at Delta, discussed ways to utilize AI to enhance data-based marketing.

During a session at the ANA’s 2025 Future of Marketing Leadership Conference, a panel of marketing technology (martech) experts responded to a series of questions to share their perspectives on an array of issues facing the martech community.

An in-depth exploration of how AI and human intelligence can work together in brand storytelling, examining the evolving content landscape and providing a framework for successful AI-human collaboration in marketing.

During a session at the 2025 Future of Marketing Leadership Conference, Dan Dipiazzo, chief marketing and experience officer at Georgia Aquarium, discussed sustainability practices that start with individuals and carry over into professional settings.

During a session at the ANA’s 2025 Future of Marketing Leadership Conference, the audience learned how to use four tools for developing the kind of culture that promotes high-performing teams from Alex Craddock, chief marketing and content officer at Citi.

Brand leaders from American Express, Procter & Gamble, and Columbia Business School joined a panel discussion on facilitating marketing talent. The group shared strategies for developing talent, addressing existing challenges, and finding talent through non-traditional or alternative pipelines.

The LEGO Group shared how it blends physical play, digital engagement, relevance, and purpose to nurture a passionate fan community and stay true to its core mission.

Soyoung Kang, CMO at eos, discussed how eos transformed its body lotion from a fledgling product to the fastest growing body lotion in the mass market.

Esi Eggleston, chief growth and marketing officer at Unilever, explored how a company’s success depends on its employee’s ability to bring their authentic selves to the office and empowers the business to understand consumers and engineer solutions to meet their unique needs.

During a session at the ANA/AEF Future of Marketing Leadership Conference, Google’s Sadie Thoma identified three areas of marketing that technology, and AI in particular, are transforming, namely: measurement, media, and creative.

Greg Boosin from Mastercard shared insights on how the company leveraged technology-driven approaches for successful lead generation and brand building.

In this video, get a two minute overview of the 2024 ANA/AEF Future of Marketing Leadership Conference.

During a session at the 2024 ANA/AEF Future of Marketing Leadership Conference, Pepsi CMO Todd Kaplan discussed how brands should introduce themselves into cultural conversations to acquire more relevance with consumers.

The ANA’s Global CMO Growth Council aggregated talent models from over 50 high-growth companies into a single, organized playbook for modern marketing. This session defined the key talent capabilities required to succeed based both on best practices and adaptability in the face of change.