Insights from the Brand Experience Committee

Each quarter, this year-long series features the biggest brands and the brightest minds as they share their thoughts on the future of the industry and share some highlights of their plans in experiential marketing over a tumultuous year-long period.

This panel discussion features the biggest brands and the brightest minds as they share their thoughts on the future of the industry and share some highlights of their plans over a tumultuous year-long period.

Speakers from PwC’s Loyalty Center of Excellence discussed the benefits of B2B loyalty programs, the various types of B2B loyalty programs, and five actions for making B2B loyalty work.

Speakers from White Castle shared how the brand’s loyalty program Craver Nation came to be, how White Castle engages with the program’s members, and the challenges they've overcome along the way.

Ivonne Kinser, head of digital marketing and e-commerce at Avocados From Mexico (AFM), explained how AFM brings together creativity, technology, and data to deliver personalized engagement for its consumers.

Nissan enlisted an array of influencers to showcase a sports activation that fans themselves had been barred from by COVID-19.

This panel discussion featured the biggest brands and the brightest minds as they shared their thoughts on the future of the industry and highlights of their plans for 2021 and beyond.

Andrea Port, director of public relations and social marketing at Kohl’s, talked about how Kohl’s partnered with Snapchat for a unique window-shopping experience during the holiday season in New York City, engaging consumers who couldn’t attend in person.

Pam Kornfeld, director of digital servicing at Citibank North America, shared how Citi takes a customer-centric approach to understanding customer needs by leveraging customer pain points and customer insights to identify issues.

Chris Stefanyk, head of brand partnerships at Wattpad, explained how National Geographic joined forces with Wattpad to raise awareness of the plastic crisis through a storytelling campaign.

Blue Note described how it capitalizes on the sponsorship opportunities that it offers to benefit its brand.

SHOWFIELDS described how it is using experiences to reinvent retail.

Charlotte’s Web described a marketing campaign to promote CBD oil.