Creator and Influencer Marketing Committee Thought Leadership

At a January 2026 meeting of the Creator & Influencer and Digital & Social Committee, attendees learned how Inspire Sleep built an integrated digital campaign around "The Golden Bachelorette," as well as how Stop & Shop developed a social media strategy that prioritized speed, cultural relevance, and measurable impact.

TikTok and Innovate Marketing Group’s “Women Who Will” multi-city series reimagined Women’s History Month by uniting local women creators through intimate IRL experiences, driving deep community connection, organic content, and record-breaking campaign engagement.

Albertsons partnered with Linqia to transform its private label brands into social-first identities, leveraging creators, community management, and celebrity partnerships to build engagement and emotional connections.

During a session held during a November 11, 2025 meeting of the ANA’s Influencer Marketing Committee, attendees heard how Stitch Fix revised its approach to the marketing funnel and measuring the results it yielded from the brand and its agency partner, Billion Dollar Boy.

During a session at a November 11, 2025 meeting of ANA’s Influencer Marketing Committee, attendees learned how Expedia undertook to make itself a destination for creators’ travel-inspired content from Georgia Goodwin, chief client officer at Digital Voices, Expedia’s agency partner in the effort.

During a session at an August 2025 meeting of the ANA’s Digital and Social and Influencer Marketing Committee, Hulu described how it capitalizes on partnerships with creators to drive engagement with its shows and increase subscriber rolls.

With its “Transcontinental Tailgate” campaign, NBC Sports partnered with a diverse mix of influencers, sending them to three NFL games in four days to produce original content and collaborate with the network’s own social media team.

During a session at an April 2025 Influencer Marketing Committee Meeting, Baptist Health and Open Influence shared how hyper-local creators, experiential storytelling, and paid media strategies have helped Baptist Health connect with audiences in meaningful ways and drive awareness around critical health topics.

During a session at a 2025 ANA Influencer Committee Meeting, Sargento revealed how it selects and nurtures influencer relationships, provides clear creative direction, and aligns campaigns with brand values to create impact-driving content.

During an October 2024 meeting of the ANA Content Marketing Committee, Props Media Platform joined its client, the lender College Avenue, to share the principles that it has developed for making the most of creator content.

PepsiCo's FLVR initiative demonstrates how a major brand can leverage social media and content marketing to engage generation Z consumers and transform its image from a snack company to a comprehensive food company.

Forrester principal analyst Kelsey Chickering discussed how to develop a multi-dimensional creator strategy to compete for attention in an increasingly creator-led world.

At a March 2024 meeting of the ANA’s Influencer Marketing Committee, CreatorIQ’s Sasha Wallace detailed some approaches to measuring the work of creators, as well as some best practices for cultivating the kind of strong relationships with these partners that will yield the best results for your brand.

Corteva Agriscience detailed a campaign it ran on behalf of its seed brand, which capitalized on user-generated content and influencers.

Buick shared its always-on approach to celebrity and social influencer marketing.

Caterpillar shared how it works with influencers to help customers understand how its products and services can transform the way they work.

MediaPost shared some of the best automative influencer campaigns of 2023.

Trilogy, a pioneering natural skincare brand, used the power of niche creators to build brand awareness and drive sales of their international hero products in the U.S.

Jacy Andrews, senior coordinator of social media at the Chicago White Sox, discussed the platform her social media team uses for content creation, the overall strategy, and how sponsorships are leveraged to drive engagement and fund other efforts.

Rodney Mason, head of marketing of brand partnerships at LTK, shared how retail media networks are accelerating influencer reach and growth online and in-store to increase loyalty and expand market share among targeted shoppers while also deepening B2B relationships and enriching the shopping experience.