Digital & Social Committee Thought Leadership

Jasmine Enberg from Insider Intelligence predicted the biggest trends in social media in 2022 and what marketers should do to capitalize on the changes.

At an ANA event in November 2021, R3 looked at the evolution of the metaverse, marketer case studies, how marketers can leverage opportunities across the metaverse value chain, and best practices.

In this session, the marketing team at BIC outlined their “Ws” framework, which uses five “W” questions to quickly identify important information and key goals for any given campaign. The framework has been critical to BIC’s pivot from brand marketing to performance marketing.

In this session, the team at New Belgium outlined how they turned a cartoon from their six-pack packaging into a social media spokescreature who builds loyal relationships with beer drinkers, regularly goes viral, and has drastically improved the brewery’s overall sales.

Elaine Lawson from Mount Sinai Health System discussed the COVID-19 interactive edition of the hospital’s magazine.

To encourage the celebration of Halloween during the COVID-19 pandemic, Reese’s created a campaign featuring a robotic door that allowed for hands-free, socially distanced trick-or-treating.

Molson Coors shared key tactics on the why, what, where, and how to building influencer marketing capabilities that increase business value.

Pampered Chef shared digital campaigns and the data-based strategies that made the company successful.

Progressive Insurance shared insight into the rise of influencer marketing, tackling its challenges, examining its unique benefits, and exploring how the company has updated its in-house practice.

R3 and the San Diego Zoo shared advice on how to make use of the social media platform TikTok, providing real-world illustrations as well.

Illumina shared its approach to promoting the message of Genomics for Good.

LPL explained how its marketing consulting has benefitted the financial advisors operating under its umbrella.

QDOBA revealed how recent decisions by tech giants Apple and Google could imperil common approaches to targeting and attribution.