Reese’s Peanut Butter Cups: Engaging Fans with Our Robotic Halloween Door | Event Recaps | All MKC Content | ANA

Reese’s Peanut Butter Cups: Engaging Fans with Our Robotic Halloween Door

To encourage the celebration of Halloween during the COVID-19 pandemic, Reese’s created a campaign featuring a robotic door that allowed for hands-free, socially distanced trick-or-treating.