Ethical Marketing: Resources
ANA's Center for Ethical Marketing aims to aid businesses "build brand and consumer trust through best practices, guidelines, guidance, compliance services, and committees. The Center seeks to educate, elevate, and advance accountability for the industry and mediate consumer complaints." Below are some helpful and timely resources to guide marketers.
-
To Be or Not to Be — Is it Truly Anonymized Data?
Leading Edge August 31, 2022In recent years, consumer privacy has garnered a lot of attention and scrutiny from legislators and regulators. The latest alarm has been sounded by the Federal Trade Commission (FTC) regarding business practices involving anonymized data.
view -
Fake Warranties and Marketing Offers Cloaked as Unpaid Invoices
Leading Edge May 22, 2022ANA’s Consumer Affairs department has seen an increase in fake car warranty offers and marketing offers cloaked as unpaid invoices. In response, the group has created this update, providing guidance and resources on the subject.
view -
5 Marketing Leaders on Ethical Marketing
Pulse April 7, 2022ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.
view -
Marketing and Protecting Children
Leading Edge January 11, 2022This ethics update focuses on the pitfalls to avoid when marketing to children as well as provides you with key tips for how to do so in an effective, respectful, and safe manner.
view