Future Consumer
The population and demographic characteristics of consumers are constantly shifting. Marketers realize the necessity of understanding segments they are trying to reach and the behaviors and preferences of the members of those segments. Gen Z is the segment of the population born after 2001, or 2004, depending on whose definition you subscribe to. It is growing in size and importance, representing the future consumer for brands around the world.
-
Oreo: Becoming a Brand of Choice with Millennials and Gen Z
Webinar Rewinds April 24, 2019In this webinar, Oreo shared how this classic American icon has stayed fresh and relevant across different generations and cultures, while honoring its storied past.
view -
Five Ways Marketers Can Engage Millennial and Gen Z Mothers
Webinar Rewinds April 17, 2019In this webinar, Lacy Briney, Director of Strategy at The Mom Complex, shared five ways your brand can win with moms of today and the moms of the next generation.
view -
Five Ways to Engage Gen Z for Life
Webinar Rewinds April 10, 2019In this webinar, Mark Beal, author and professor of Public Relations and Marketing at Rutgers University, shared insights directly from the minds and mouths of Gen Z on how to effectively engage them.
view -
Snackable Content Strategies to Win with Gen Z
Webinar Rewinds April 3, 2019In this webinar, discover ways your organization can navigate, and more importantly, prioritize and quantify Gen Z's influence to increase sales and profits.
view -
10 Gen Z Takeaways for Marketers
Knowledge Partners March 5, 2019RPA shared 10 takeaways on Gen Z for marketers, part of its larger “Identity Shifters” report.
view -
Identity Shifters: A Gen Z Exploration
Knowledge Partners March 5, 2019RPA’s “Identity Shifters: A Gen Z Exploration” was a yearlong study of Gen Z told through the generation’s own quotes and perspectives. The report covered Gen Z’s behaviors and opinions around social media, diversity, education, fashion, entertainment, and more.
view -
Gen Z: The Total Social Generation
Knowledge Partners February 12, 2019Engagement Labs released a report on Generation Z based on comprehensive analysis of the actual conversations being had by this generation.
view -
Marketing to Gen Z: What You Need to Know
Event Recaps January 29, 2019FutureCast shared how gen Z is pivoting away from past generations to create a unique identity.
view