Highlights From ANA Inclusive Marketing Practice Leadership

Created by AIMM and SAMA, this collaborative report equips marketers with actionable strategies to embed cultural inclusion in creative and media, driving relevance, resonance, and measurable growth across diverse segments.

SeeHer and ABX reveal how outdated male portrayals undermine female representation and ad effectiveness. This report offers GEM®-based strategies to modernize character roles, elevate authenticity, and drive stronger brand resonance and ROI.

Ipsos and SeeHer reveal how authentic, multidimensional portrayals of women in advertising drive measurable growth, expose industry gaps, and offer a category-by-category playbook to align representation with business outcomes.

Tennessee’s Sound Sites campaign reimagined alt-text as lyrical storytelling to make travel more inclusive — driving engagement, awareness, and accessibility for blind and visually impaired travelers.

At Savage X Fenty, inclusivity isn't just a campaign, it's the foundation of the brand. In this session, get a behind-the-scenes look at how inclusivity drives loyalty, builds community trust, and creates lasting impact at one of today’s most culturally influential brands.

The automotive brand leveraged the tropes of foreign cinema to appeal to Chinese, Vietnamese, and Korean audiences.

Created by AIMM, this Gen Z Fact Pack equips marketers with actionable insights on identity, inclusion, and values to authentically connect with gen Z consumers and drive cultural relevance and brand growth.

This case study book provides a tool to help ANA members understand how to drive growth in a number of diverse category segments. It draws from the top work in the Multicultural Excellence, REGGIE, In-House Excellence, and B2 Awards.

A collaborative study from AIMM, Sequent Partners, and 605 reveals cultural relevance and persuasion drive in-market performance. The research offers marketers actionable insights to optimize multicultural advertising effectiveness and ROI.

Created by SeeHer and Gold House, the first-of-its-kind #WriteHerRight API guide equips marketers and storytellers with practical tools for portraying API women with accuracy, nuance, and cultural depth.