Marketing 101

SeeHer shares data revealing what percentage of media depictions portray women as leaders or caregivers, as accomplished or sexualized, in addition to examining several other categories of representation. SeeHer’s data illuminates the attributes that women most want to be part of their portrayals in the media.

The Alliance for Inclusive and Multicultural Marketing (AIMM) calculates the amounts of advertising spending allocated to diverse-owned media outlets (DOMs) as well as to diverse-owned and -targeted media, then further breaks down each category of media by the specific minority group by which it is owned or that it targets.

The Alliance for Inclusive and Multicultural Marketing (AIMM) identifies the number of diverse-owned media outlets as well as the number of diverse-owned and -targeted media outlets, then further breaks down the proportion of each media category owned by or targeting specific minority groups.

Jeff Blankstein, head of creative effectiveness at Google, shares three tips for optimizing one’s approach to marketing on YouTube.

MASB is working to make sense of the chaos by establishing a standard for optimal marketing organization.

Haleon is a world-leading consumer health company with brands including Advil, Sensodyne, Centrum, and more. Danny Gardner joined the company near its inception to build a social intelligence team in-house from the ground up.

MINI USA and their agency RQ shared their approach to influencer marketing that connects with target demographics by engaging the group's trusted leaders. In a world where consumers are making purchasing decisions based on values, they explored how leveraging influencers to message shared values sparks engagement.

Lenovo's brand ambassador program has evolved beyond traditional marketing tactics and how it has become a powerful tool for engaging with their customers, reaching new audiences, and increasing brand awareness and loyalty.

In this video, learn about No Forms. No Spam. No Cold Calls., a book written by Latane Contantis that is a rallying cry for a new generation of sales and marketing leaders who are ready to ditch the traditional strategies, tactics, and technologies that are no longer working to deliver breakthrough results.

No Forms. No Spam. No Cold Calls., written by Latane Contant, is a rallying cry for a new generation of sales and marketing leaders who are ready to ditch the traditional strategies, tactics, and technologies that are no longer working to deliver breakthrough results.

Nathan Miller of Merkle reviewed the latest trends in AI, such as generative AI, and discussed the use cases and implications of using these technologies for business applications.

The ANA has updated its Master Media Buying Services Template Agreement for advertisers to use when contracting with media buying agencies. The June 2023 version addresses key developments in the evolving media buying industry over the past five years, with transparency and accountability remaining as its foundation.

Lisha Perez of LinkedIn’s B2B Institute shared recommendations that marketers can take to set the table for success even during an economic downturn. Her recommendations fell under four general headings: strategy, creative, media, and measurement.

In this video, Lisha Perez of LinkedIn’s B2B Institute shared recommendations that marketers can take to set the table for success even during an economic downturn. Her recommendations fell under four general headings: strategy, creative, media, and measurement.

In this video, Google shared some of its latest research concerning the complexity related to B2B consideration.

Google shared some of its latest research concerning the complexity related to B2B consideration.

Time spent watching traditional TV has been on the decline for some time now. And while linear is not dead, streaming is quickly gaining momentum and taking over.

Peter Fader, professor of marketing at The Wharton School, University of Pennsylvania, and co-author of The Customer-Base Audit, explored the customer-based audit, the first step in understanding the overall health of your customer base.

Transactional data enables B2B marketers to monitor the health of their customer base.

In this video, Peter Fader, professor of marketing at The Wharton School, University of Pennsylvania, and co-author of The Customer-Base Audit, explored the customer-based audit, the first step in understanding the overall health of your customer base.