Agency Relations Committee Thought Leadership

Dorman Products shared how it transformed its small creative services department into an in-house creative agency named BuzzWagon.

WBC Advisors recommended three ways in-house agencies can improve creative workplaces.

With 65 percent of marketers going beyond traditional agencies to work with specialists and media platforms, how will the future of integrated marketing affect agency partnerships? R3’s Greg Paull shared a forecast on agency models, ways of working, and which model might be best suited for the future.

Leaders from Haynes-Vozza reviewed a five-part framework for creating a standard set of guidelines that can be applied across all video production projects and stakeholders, creating much more efficiency and ultimately supercharging any business’s video production efforts.

Simon Francis, CEO at Flock Associates, shared how 2022 is going to be an unprecedented year for client-agency relationships, reviewing the business and social conditions that are affecting both client-side marketers and agencies, and providing recommendations for how client-side marketers can alter behaviors and processes to best respond to these conditions.

Arturo Siguenza, senior manager of advertising and media at Citrix, shared his brand’s approach to transforming its relationship with agency partners and centralizing its creative and media agencies into an agency of record model of operations.

IHG described its new model for agency management and the collaboration it involves with procurement.

Philipp Schuster discussed the agency management structure and process of Bayer's Consumer Health Division, including their recent push to increase collaboration with their agencies, and how Bayer approaches agency relations and marketing partnerships.

Dave Edwards, executive vice president of global business development at R3 Worldwide, shared topics related to working with agencies during the COVID-19 pandemic.

Ben Haynes and Michael Lorenzi from Haynes-Vozza discussed the production house bidding process.

Erick Schwab, co-founder of and co-CEO at Sylo, talked about how brands can work with agencies to reduce waste and fraud in influencer marketing programs, making these campaigns more effective.