Insights from the Analytics & Data Science Committee

The Analytics & Data Science Committee brings together strategists, practitioners, and data scientists focused on advancing customer‑centric, data‑driven marketing. The committee explores best practices across analytics, AI, CRM integration, measurement, and infrastructure — addressing challenges such as adoption, data quality, identity resolution, governance, and privacy compliance. Content produced by the committee captures practical frameworks, peer insights, and real‑world approaches to turning complex data into actionable marketing intelligence and business growth.