B2B Data Excellence Committee Thought Leadership

The B2B Data Excellence Committee brings together marketers and data professionals focused on using data as a strategic asset in today’s complex B2B and B2B2C environments. Through collaboration and peer exchange, the committee addresses challenges in data-driven marketing, analytics, and technology adoption to help organizations stay competitive. Content produced by the committee highlights thought leadership, best practices, and actionable insights that support stronger customer relationships, smarter decisions, and sustained growth.

  • Google’s Four-Step Plan to Leverage Data in B2B Audience Activation

     Event Recaps   February 26, 2026  

    During a B2B Data Excellence Committee Meeting, Google’s Jiaxi Zhu examined how B2B organizations can move beyond static, spend-based models to rich, forward-looking segmentation frameworks that inform smarter marketing engagement, align activation across sales and support, and deliver more consistent customer experiences.

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  • The Quest for Data Excellence in the Tech Industry

     Event Recaps   April 24, 2025  

    In this session, Michele Eggers, co-chair of the B2B Data Excellence Committee and vice president at SAS, shared insights and key learnings from SAS’s journey toward data excellence and outlined four critical areas of focus at SAS.

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