Coverage of the ANA Creator Marketing Conference

Content creators Tiff Baira and Gab Bois shared their thoughts on how brands can best work with creators, including how brand marketers can generate campaign ideas, lean into co-collaboration effectively, and take action steps to get the most out of these activations.

During a session at a December 3, 2025 ANA Members-Only Conference, Mikaela Maloney, senior manager, content and communications at IDEAL Industries, explained how to make an influencer brand trip successful in B2B marketing, despite having a niche audience and limited budget.

In this session, learn how Experian crafts campaigns that resonate with diverse audiences, selecting influencers who align authentically with key events and use their platforms to elevate brand awareness.

Discover how Danone leveraged the energy of the Summer Olympics and the rise of women’s sports to spotlight the link between nutrition, strength, and resilience.

In this session, learn how Deloitte, a global professional services firm, stepped outside of the expected to collaborate with creators, turning technical insights into relatable stories.

In today’s creator landscape, selecting the right talent is crucial to building campaigns that truly resonate. Mattel shared their tested strategies for identifying creators who align with brand values, engage target audiences, and bring campaigns to life.

In this video, Mikaela Maloney, media and PR manager at Ideal Industries, explained how to make an influencer brand trip successful in B2B marketing, despite having a niche audience and limited budget.

EMARKETER's Jasmine Enberg discussed how creators are transforming the retail landscape on social and key strategies for integrating creator-powered commerce in today's rapidly evolving digital marketplace. In addition, Rodney Mason from creator global tech platform LTK shared successful influencer case studies.

As creator content becomes more of an imperative, social commerce is redefining how brands influence consumers at checkout. In this video, learn how brands are leveraging creators to power shopping experiences that blend entertainment, authenticity, and ease.

In this video, dating app Tinder and its agency partner Movers+Shakers shared tips for brands looking to get the most out of their collaborations with creators.

During a session at the ANA’s 2025 Creator Marketing Conference, dating app Tinder and its agency partner Movers+Shakers shared tips for brands looking to get the most out of their collaborations with creators.

In this video, discover how Hilton taps into audience passions to develop compelling influencer partnerships that showcase what it means to Stay with Hilton.

Hilton discussed how it taps into audience passions to develop compelling influencer partnerships that showcase what it means to Stay with Hilton.

In this video, NerdWallet shared how the brand entered the world of college sports and NIL partnerships, highlighting a strategy that relied on collaborating with college athletes who had strong social followings to generate content that would facilitate financial literacy and drive cultural relevance for the brand.

NerdWallet shared how the brand entered the world of college sports and NIL partnerships, highlighting a strategy that relied on collaborating with college athletes who had strong social followings to generate content that would facilitate financial literacy and drive cultural relevance for the brand.

In this video, PepsiCo and agency partner Digital Voices shared how they used strategic partnerships with content creators to drive awareness and consideration of the new Starry brand among gen Z.

PepsiCo and agency partner Digital Voices shared how they used strategic partnerships with content creators to drive awareness and consideration of the new Starry brand among gen Z.

Discover how to build a powerhouse in-house creator program that aligns seamlessly with your paid media team and drives meaningful results beyond surface-level likes and follows.

Pierre Tapia, Director of B2B Product Marketing at Adobe, shared how major brands are successfully leveraging GenAI to tackle the content bottleneck and scale on-brand content production.