In-House Agency Committee Thought Leadership

As a national nonprofit, StandUp for Kids has been working to end youth homelessness for over 30 years. Every day, this vibrant organization makes a difference in the lives of so many vulnerable youths. Maria Verastegui's mission as its board chairwoman was to take them to the next level and engender a true transformation.

Tractor Supply Co. and Petsense provided an overview of their in-house journey and its evolution to best support a fast-moving publicly traded company.

As part of the brand's commitment to helping drive an equitable and inclusive culture, Citi, in partnership with Publicis, developed a new feature that enabled trans and non-binary customers to use the name that reflects who they truly are — even if that name is different than their legal name.

St. Jude Children’s Hospital partnered with gaming YouTube channel, The Game Theorist, to create a livestream that raised over $3 million dollars.

Lionsgate shared insights on how it successfully migrated legacy data and project management systems into a new, singular hub that took all of the film studio’s disparate data sources and project management tools and housed them on a cloud accessible to any team member at any time.

draftLine shared how it capitalizes on social listening to keep Anheuser-Busch culturally relevant and engaged with trending online conversations.

Stop & Shop shared four lessons learned in the course of establishing its own in-house design and production team.

Teresa Sausville from Nestlé Purina discussed how to bring creative thinking in-house and keep minds connected and inspired, even while working from home during the COVID-19 pandemic.

Novo Nordisk explained how it achieved savings and other benefits by shifting some of its agency work to external studios.

Ford discussed how it empowered dealers to leverage video locally while protecting global brand equity and described the tools it used.

Penguin Random House shared its experience with developing an in-house agency.

IKEA described its approach to developing an in-house agency to handle digital and social media.

Speakers from the American Dental Association (ADA) shared how their multimedia approach to content makes an impact to modernize the brand.