Ford: Creating A Scalable Video Production Model

December 9, 2020

The challenge of scaling video production, while controlling costs and supporting brand standards, is familiar to all enterprise marketing teams. At Ford, Digital Retail Director Trisha Habucke faced a particularly difficult version of this challenge as she looked to accelerate video adoption among U.S. Ford and Lincoln dealers. Learn how Ford empowered dealers to leverage video locally while protecting global brand equity and about the tools they used.