Insights from the Marketing Operations Committee

The Marketing Operations Committee brings together marketers focused on building and scaling the people, processes, and technologies that underpin effective marketing organizations. Serving as a forum for MOPs leaders and executives implementing or expanding operations capabilities, the committee explores best practices that enable efficiency, agility, and future readiness. Content produced by the committee shares practical insights, frameworks, and peer perspectives that help organizations strengthen marketing operations as a strategic center of excellence.

Establishing Marketing Organization Best Practices
Event Recaps June 8, 2023
MASB is working to make sense of the chaos by establishing a standard for optimal marketing organization.
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Haleon’s Transformation of In-House Social Intelligence
Event Recaps June 8, 2023
Haleon is a world-leading consumer health company with brands including Advil, Sensodyne, Centrum, and more. Danny Gardner joined the company near its inception to build a social intelligence team in-house from the ground up.
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How to Create a Marketing Operations Strategy During Economic Uncertainty
Event Recaps April 5, 2023
Dr. Debbie Qaqish of The Pedowitz Group provided actionable insights on creating a comprehensive revenue marketing operations strategy that will enable your organization to align its marketing activities with its overall business objectives, improve operational efficiency, and drive revenue growth.
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Nationwide: Why Marketing Operations Is on Your Side
Event Recaps April 5, 2023
Nationwide Marketing is in year three of its operations journey. Marketing Operations has moved from a small team working to get established to a phase of growth in size and expansion of responsibilities.
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Operationalizing Marketing Innovation
Event Recaps January 18, 2023
Brendon Derr of Onward Imagine and Jennifer Krempa of LeapPoint offered some high-level advice to marketing operations professionals for how they can use their expertise to help drive innovation for their organizations.
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