Coverage of the ANA Masters of B2B Marketing Conference

In this video, Marcus Sheridan and Tyler Lessard, the co-authors of The Visual Sale: How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World, shared practical and actionable advice and insights on what B2B marketers need to do right now to win and succeed.

Stein IAS developed a strategic framework for modeling advanced go-to-market growth programs and ROI investment.

In this video, Stein IAS developed a strategic framework for modeling advanced go-to-market growth programs and ROI investment.

Forced to evaluate its direction at the start of the pandemic, LEGO Education made the calculated decision to stick with its pre-pandemic messaging, using real-time insights to change positioning and drive engagement with teachers and education decision-makers.

In this video, learn why LEGO Education made the calculated decision to stick with its pre-pandemic messaging, using real-time insights to change positioning and drive engagement with teachers and education decision-makers.

As a winner of the 2021 ANA B2 Award for Large In-House Agency of the Year, the Green Dot Agency has found success by creating a culture that empowers employees and places them at the center of the business. Director Kim McNeil-Downs shared some of the ways that this culture was achieved.

Deloitte's in-house B2B agency is cultivating creativity by investing in the agility of its team.

As a winner of the 2021 ANA B2 Award for Large In-House Agency of the Year, the Green Dot Agency has found success by creating a culture that empowers employees and places them at the center of the business. In this video, Director Kim McNeil-Downs shared some of the ways that this culture was achieved.

In a talk delivered at the 2021 ANA Masters of B2B Marketing Conference, the Wharton School’s Peter Fader strove to demystify customer lifetime value.

For B2B marketers, customer lifetime value should be a leading metric for building business results.

In this video from the 2021 ANA Masters of B2B Marketing Conference, the Wharton School’s Peter Fader strove to demystify customer lifetime value.

Google and Bain shared their recent research on the trends affecting B2B buyers, sellers, and marketers.

In this video, Google and Bain shared their recent research on the trends affecting B2B buyers, sellers, and marketers.

Oracle offered suggestions to B2B marketers who are adapting to a world in which more of the buying cycle is becoming digitalized and therefore falling under their purview.

In this video, Oracle offered suggestions to B2B marketers who are adapting to a world in which more of the buying cycle is becoming digitalized and therefore falling under their purview.

Neil Siddons, CMO at GE Additive, offered advice to marketers that covered such topics as how to hire and the value of a willingness to pivot.

In this video, Neil Siddons, CMO at GE Additive, offered advice to marketers that covered such topics as how to hire and the value of a willingness to pivot.

Ping Identity shared how B2B companies can connect with audiences on an emotional level by using influencer marketing.

To break through the messaging clutter and connect with buyers, B2B marketers need to leverage emotion.

In this video, Ping Identity shared how B2B companies can connect with audiences on an emotional level by using influencer marketing.