Multicultural and Inclusive Marketing Committee Thought Leadership

Nissan’s Lanae Williamson shares Nissan’s approach to celebrating Black History Month, with an emphasis on authenticity, community connection, and sustained cultural engagement beyond a single calendar moment.

Jose Villa, founder and president at Sensis, discussed this massive new market opportunity with Sensis's new groundbreaking study — the New Hispanic Immigrant Report — highlighting new Hispanic immigrants' attitudes, behaviors, perceptions, and motivations, as well as how their immigration is reshaping the U.S. Hispanic market.

During a September 2024 Multicultural Marketing and Diversity Committee meeting, VP of brand marketing at Walmart Casey Schlaybaugh shared how the company connected with new mainstream customers through a focus on its customers’ cultures.

Over the last four years, digital financial services company Ally has built authentic relationships with Black, Hispanic, and LGBTQ audiences through multicultural programs that harness cultural moments and insights.

Digital Culture Group's IMPACT program transforms unused added value impressions into powerful tools for social change, enabling brands to support nonprofits while enhancing their marketing effectiveness and brand perception within multicultural communities.

Speakers offered best practices and actionable plans for fostering a more inclusive workplace that recognizes and values neurodiverse talent.

Speakers from Cox Communications and Penguin Random House explored ways of identifying which months to celebrate, how to balance observances ensuring that one heritage does not overshadow or cancel others, and how to celebrate in a way that is meaningful, not performative.

Plante Moran, a public accounting and business advisory firm, shares how it endeavored to better reflect its commitment to diversity, equity, and inclusion (DEI) in its hiring and retention.

With more than 2.3 million users in the U.S., Chinese consumers have unique cultural preferences, speak different languages, and often have digital and shopping habits that are distinct from the general population.

Tilt Creative + Production shared how it pivoted from a generic mural to a historical documentary celebrating a newspaper, founded by 13 former slaves, to demonstrate its brand ethos.

Melinda McLaughlin and Andrew Blake from Extreme Reach focused on trends in the gender and age of those we see in advertising and the gender of those we hear.

The NBA shared how it’s helping to drive diversity, equity, and inclusion through various programs and partnerships.

Among other vital efforts, LEGOLAND Resorts discussed how it has been developing rides thinking about the importance of kid accessibility.

When it comes to multiculturalism, context matters. The Salon, a newly formed context consultancy within The Interpublic Group, shared new thinking on the importance of context and how it can help marketers reach rapidly changing audiences and drive brand relevance.

Danone North America prioritizes strategic investment in diverse-owned platforms like Canela Media to drive purposeful reach and relevance across its food and beverage portfolio.

In collaboration with Ford Foundation and Women in Informal Employment: Globalizing and Organizing (WIEGO), The Guardian created an immersive interactive branded content piece to drive awareness of the informal economy and its impact on communities worldwide.

Walmart described its Makers’ Studio initiative, an experiential activation celebrating Black “Makers” and entrepreneurs across music, fashion, beauty, and food.

Disability inclusion in the workplace improves company culture. They can often provide fresh perspectives to goal setting and challenges that arise in any business.

To highlight the importance of protecting the future of LGBTQ bars and restaurants, Pernod Ricard's Absolut partnered with the National LGBT Chamber of Commerce (NGLCC) to make the organization's training programs around succession planning more accessible to more LGBTQ+ business owners.

Nielsen and SBS (Spanish Broadcasting System) discussed the importance of the multicultural segment and how to address and target diverse markets appropriately.