Production Management Committee Thought Leadership

ANA's latest Quick Study examines agentic AI adoption, ROI expectations, and team impacts, showing cautious optimism as marketers pilot autonomous AI to boost speed, accuracy, and personalization.

From October through December 2025, select ANA members were invited to answer a brief survey on talent development and future skills.

This meeting of the ANA Production Management Committee explored the evolution of advertising production through experiential marketing, creator- and influencer-led content, and the growing imperative to reduce carbon impact through smarter planning and more sustainable production practices.

During a November 11, 2025 Production Management Committee meeting, APR discussed the top questions clients have regarding AI integration in the creative production process.

Shell’s Jane Sayers shared how her team transforms creative excellence into high-impact branded content. By leveraging Shell’s in-house production unit, Content Engine, she demonstrated how film can drive business outcomes, elevate brand storytelling, and deliver measurable results across global campaigns.

From April through June 2025, select ANA members were invited to answer a brief survey on their agency roster strategies.

During a session at a June 2025 ANA Production Management Committee meeting, DLA Piper gave a brief overview of what was changed during the 2025 SAG-AFTRA collective bargaining agreement for commercials contracts.

During a session at a June 2025 meeting of the ANA’s Production Management Committee, Alexis Jones, director of creative production at Odele, shared her experience with getting the most out of her modestly sized in-house creative team.

A new ANA survey highlights a gap between what marketers need from measurement and what their organizations can deliver. From data silos to attribution challenges, the findings explain why some teams are turning to external partners — and what might help close the gap.

During a session at an April 2025 meeting of the ANA’s Production Management Committee, the Georgia Aquarium shared the experience of its production team, detailing some of the challenges it has faced and some of the solutions that it has landed on.

During a session at a January 2025 meeting of ANA’s Production Management Committee, AT&T described the development of its in-house agency and the needs that it has helped the company meet.

During a session at a 2025 meeting of the ANA’s Production Management Committee, PennyMac described how it built up its in-house video-production capabilities and the value that they deliver for the organization.

Molly Kaye, senior director of the Creative Studio at Northwestern Mutual, shared the company's 12-year evolution from a basic creative services team to a multi-location, technologically advanced video production unit.

The Influencer Pay Equity Guide offers an actionable roadmap for marketers committed to equitable compensation and greater transparency in the $34 billion influencer industry.

At a February meeting of the ANA’s Production Management Committee, listeners received an array of recommendations for high-end production from Rick Johnson, North American regional lead at MurphyCobb & Associates.

FREE THE Work is a nonprofit organization that advocates for underrepresented people behind the camera. At a February 2024 meeting of the ANA’s Production Management Committee, its executive director, Pamala Buzick Kim, offered advice for pursuing inclusivity in commercial production.

At a February 2024 meeting of the ANA’s Production Management Committee, Mount Sinai shared how it approaches and benefits from producing podcasts.

Michael Isselin, entertainment and media partner at ReedSmith, offered a recommendation on responsible use of AI for your production projects.

Haynes-Vozza Identified seven pitfalls of production house bid management across both the pre-bid and bidding processes and offered tips for avoiding each one.

At a November 2023 meeting of the ANA’s Production Management Committee, Jaclyn Paris of Cosmo Street highlighted the massive carbon footprint that can be created by post-production and identified numerous measures that can be adopted to reduce it.