Voice Marketing

The digital agency 360i discussed its use of voice technology to support the marketing efforts of its client Roto-Rooter.

Voice-activated speakers such as Alexa will hit a tipping point, and it will happen faster than we can predict. Will you be present to meet your donors where they are, in the moment they're ready to support you? Don't get left in the dust!

This webinar covered some of the big themes and changes facing the world of search marketing. Learn about case studies on what brands are doing today and get a "future of search" marketer's playbook.

The Patrón Spirits Company created the Patrón Cocktail Lab, the world's first data-driven cocktail recommendation engine that combines consumer insights and technology across mobile, desktop, and voice-enabled platforms to serve up the perfect cocktail.

ANA’s Ask the Expert research service answers the question, “Hey Alexa, how do I start using voice search in my marketing efforts?”

With B2B buyers relying more and more on their own research to make a purchase decision, voice search is an area where business marketers will need expertise. If you're unsure how to make voice search work for your B2B brand, start with these four tips.

Hellmann’s worked with Amazon to provide people with seasonal recipes through their Echo devices.

The newest user interface for consumers accessing the internet is the call-and-response format of voice search technology. There is a major opportunity for brands that want to work with virtual assistants such as Apple’s Siri and Amazon’s Alexa, but they’ll need to speak up — and quickly.

Agency Mania Solutions shared ideas about how to take advantage of voice-first devices as a new marketing vehicle.