Case Studies
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Cadillac Celebrates Hip-Hop’s 50th Anniversary
Multicultural and Inclusive Marketing Awards January 6, 2025The iconic Cadillac brand has a rich and storied history as a mark of excellence, and over the years has become a symbol of achievement and success in the Black community. To drive brand and cultural relevance with this community, the brand wanted to create an audio campaign that enabled Cadillac to celebrate the important milestone of hip-hop’s 50th anniversary.
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Canadian Bank Utilized Brands’ Pride Month Rainbows for Donations to 2SLGBTQ+ Communities
Multicultural and Inclusive Marketing Awards January 6, 2025For Pride Month, BMO created an app for users to turn any brands’ rainbow campaigns into donations for the 2SLGBTQ+ community.
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Celebrating Diwali by Rail
Multicultural and Inclusive Marketing Awards January 6, 2025Transportation agency Metrolinx brought a taste of Diwali to its South Asian riders living in Canada.
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Coca-Cola’s Mission: To Reach a Multicultural Audience for Christmas
Multicultural and Inclusive Marketing Awards January 6, 2025With more immigrants arriving each year in Canada, Coca-Cola Canada wanted to ensure that its holiday efforts were inclusive, celebrating different traditions beyond well-known TV commercials. In 2023, Coca-Cola wanted to share the message, “The world needs more Santas”; this message aimed to promote being kinder and more empathetic throughout the holidays.
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Doritos Reintroduced Itself
Multicultural and Inclusive Marketing Awards January 6, 2025Doritos was on a mission to re-launch the Doritos Dinamita brand as a unique subline due to increasing consumer demand for intense-flavored snacks. While brand love was strong, awareness and penetration remained low, which is why Doritos treated the relaunch of Dinamita as a new product launch with all new branding, packaging, and flavors.
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Dove Stands Up for Latina Hair
Multicultural and Inclusive Marketing Awards January 6, 2025Dove combatted the discriminatory beauty standards that harmfully shape perceptions of Latina hair.
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Driven by Love: How Toyota Transformed Airport Pickups into Heartfelt Dealership Visits
Multicultural and Inclusive Marketing Awards January 6, 2025Toyota worked with Hispanic-focused agency Conill to drive visits to dealerships by crafting a narrative reimagining airport pickups as an act of love and togetherness rather than a chore.
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Easterseals Showed That “Disability is Not a Dirty Word” with This Inclusion-Focused Campaign
Multicultural and Inclusive Marketing Awards January 6, 2025Easterseals brought some much-needed attention to the Disability Pride movement by creating a campaign that highlighted the lives of disabled people. Crucially, the campaign creative was developed with consultation from people with disabilities.
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Exposing Asian American Women to CPR Training
Multicultural and Inclusive Marketing Awards January 6, 2025The American Heart Association undertook to promote confidence among Asian American women in their ability to perform hands-only CPR.
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Heineken’s Red Stripe Embraces its Afro Caribbean Heritage
Multicultural and Inclusive Marketing Awards January 6, 2025Heineken rebranded one of its its beers, Red Stripe, using the drink’s Afro Caribbean heritage and influences.
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How Aflac’s Campaign Empowered U.S. Hispanics with Preventive Care
Multicultural and Inclusive Marketing Awards January 6, 2025Aflac worked with Rock Orange to launch "Remisión Con Una Misión," a campaign featuring Adamari López to educate U.S. Hispanics on early cancer prevention, health screenings, and supplemental insurance. By addressing language barriers and promoting wellness, Aflac achieved a 25 percent rise in cancer product sales and 122 percent website traffic growth.
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How Mastercard Engaged with Hispanic SMBs
Multicultural and Inclusive Marketing Awards January 6, 2025Mastercard sought to increase brand opinion and preference among affluent Hispanics and Hispanic small business owners (SBOs) by focusing on the unique needs and aspirations of the community. In addition, the company also wanted to improve earned attention.
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How Max Used Drag to Promote House of the Dragon
Multicultural and Inclusive Marketing Awards January 6, 2025With its “House of Drag” activation, Max worked with RQ Media Group to create an LGBTQ+ focused watch party for the season two premier of the platform’s popular TV series, House of the Dragon.
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How Murals and QR Codes Helped Drive Access to Skin Health
Multicultural and Inclusive Marketing Awards January 6, 2025Vaseline partnered with VML to create an omni-channel campaign that leveraged mural art, QR codes, and a network of dermatologists to provide people of color with access to more relevant skincare resources.
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How Nike’s “Doin Damage” Campaign Got Kids Back onto the Baseball Diamond
Multicultural and Inclusive Marketing Awards January 6, 2025Nike’s “Doin Damage” campaign aimed to bring marginalized youth baseball players back into organized play by highlighting brash celebrations and other signs of individualism that had previously been frowned upon at the pro level.
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How Opendoor Engaged Empty Nesters
Multicultural and Inclusive Marketing Awards January 6, 2025Opendoor engaged the 55 and older demographic by airing a humorous ad campaign during The Golden Bachelor and an out-of-home creative "Empty Nest" activation at UCLA. These efforts led to increased conversions, reduced acquisition costs, and higher engagement, solidifying this audience as a cornerstone of Opendoor’s success.
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How This Brand Introduced Young Podcast Listeners to James Baldwin
Multicultural and Inclusive Marketing Awards January 6, 2025Penguin Random House created an eight-episode podcast to introduce a new generation of BIPOC and white readers to author and Civil Rights activist James Baldwin, generating more than 11,500 podcast downloads through organic, non-paid promotion.
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How This Org Focused on Creating Change for People with Down Syndrome
Multicultural and Inclusive Marketing Awards January 6, 2025"Absurd Promises" was driven by a powerful dual objective from ASDRA (Asociación Síndrome de Down de la República Argentina), in partnership with VML Argentina, which was laser-focused on creating meaningful and lasting change for people with Down syndrome in Argentina.
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How Toyota Won Hearts and Minds with Anime
Multicultural and Inclusive Marketing Awards January 6, 2025To engage the fickle consumer base of young Asian American adults more deeply and on their terms, Toyota created GRIP, the brand’s first-ever original anime series.
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How WB Leaned into Culture to Win Over Hispanic Consumers
Multicultural and Inclusive Marketing Awards January 6, 2025Warners Bros. created a campaign for its film Blue Beetle that broke a streak of box office failures for the studio and resonated deeply with the target audience of Hispanic consumers.
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