Case Studies
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Pepsi Promotes an Alexa-Accessed Sampling Opportunity
In-House Excellence Awards September 27, 2022Pepsi promoted a sampling program for a cocktail mixer that was operated through voice-activated devices like Alexa.
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Pepsi Promotes Itself as the Best Drink for Burgers
In-House Excellence Awards September 27, 2022Pepsi sought to promote awareness of how well it pairs with food.
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Valley Bank Does an Internal Podcast
In-House Excellence Awards September 27, 2022Valley Bank created an in-house podcast, amplifying the voices of staff members across the organization, from C-suite executives to interns.
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LIFEWTR Life Unseen
In-House Excellence Awards September 26, 2022To expose and combat representational blind spots, LIFEWTR embarked on a multi-platform collaboration with 20 diverse creatives, including renowned designer, editor, and producer Issa Rae, to elevate underrepresented creatives, inspire artists and solidify the brand as an ally to the creative generation.
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Splash Blast TikTok Campaign and #TheSplashdance Challenge
In-House Excellence Awards September 26, 2022The Splash Blast flavored bottled water beverage launched on a new platform, targeting a new audience with the #TheSplashDance Challenge on TikTok.
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This Brand Dialed Up the Nostalgia to Connect with Generation X on Social Media
In-House Excellence Awards September 26, 2022To connect with the very brand-resistant generation X audience, Klondike turned back the clock and dialed up the nostalgia, turning its social feeds into a celebration of ’80s and ’90s culture and engaging 40-to-55-year-olds with content that hearkened back to their childhoods.
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Upwork Created a Coffee Line with Packaging That Doubled as a Portfolio for Freelancers
In-House Excellence Awards September 26, 2022To celebrate International Coffee Day, Upwork created a signature coffee line with packaging that doubled as a portfolio for freelancers available for hire on its platform.
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How Molson Coors Inserted Itself into a Cultural Moment Without Buying a Sponsorship
In-House Excellence Awards September 25, 2022When Molson Coors recognized that its Coors Banquet brand had become a key part of a hit TV show, the company sprang into action, inserting itself into the cultural moment while never actually paying for sponsorship or product placement.
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How Upwork Showed Hiring Managers a Whole New World of Candidates
In-House Excellence Awards September 25, 2022Against the backdrop of The Great Resignation, Upwork’s “The Perfect Fit” campaign let panicked hiring managers know that finding the perfect candidate for their openings was as easy as visiting the Upwork website.
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This Brand Faked 15 Years of Memes to Make a Splash with Its Twitter Launch
In-House Excellence Awards September 25, 2022After spending a decade and a half avoiding the platform, Keurig Dr Pepper brought its popular Original Donut Shop Coffee flavor to Twitter with a stunt that made it seem like the brand had been tweeting all along.
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With Its Beach Coupon Campaign, Swoop Put a New Spin on the Classic Limited-Time Offer
In-House Excellence Awards September 25, 2022With limited-time offers no longer creating the urgency they once did, Canadian Airline Swoop got clever, sculpting a “coupon” into a Mexican beach and running an offer that expired when the tide washed the coupon away.
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Barefoot Cellars Partners with OREO
In-House Excellence Awards September 24, 2022Barefoot Cellars and OREO Thins partnered to create an adult version of a favorite childhood food and beverage combination.
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How Pepsi Elevated Historically Black Colleges
In-House Excellence Awards September 24, 2022When the Pepsi South Division marketing team was selected as the primary beverage sponsor of the Southwestern Athletic Conference (SWAC), a collegiate athletic conference comprised of 12 HBCUs in the Southwestern part of the United States, PepsiCo wanted to use the opportunity to make a spot that elevates and celebrates HBCU culture.
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L’Oréal Leverages YouTube and CTV
In-House Excellence Awards September 24, 2022L’Oréal promoted Maybelline products with a media plan focused exclusively on YouTube on connected TVs.
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St. Jude’s Powerful Campaign Raised Millions
In-House Excellence Awards September 23, 2022Inspiration4 had a $200 million fundraising goal for St. Jude, which was exceeded thanks to the generosity of Jared Isaacman, who commanded the spaceflight. This historic mission helped fund the Inspiration4 Advanced Research Center on the St. Jude campus in Memphis, Tennessee.
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This Exhibit Aimed to Inspire — And It Succeeded
In-House Excellence Awards September 23, 2022Spin Master used Kinetic Sand to make a multi-sensory exhibit people could touch, play, and co-create. To help gain traction for Kinetic Sand in Q4, Spin Master created an ever-changing, ever-flowing, interactive experience, putting creative joy into the public's’ hands, letting their creativity flow freely.
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Deloitte’s “Move on What Matters”
In-House Excellence Awards September 22, 2022“Move on what matters” training turned into a rally cry that Deloitte values are bigger than sales. The company wanted to build better relationships with clients. To do this, four veteran leaders who are known for nurturing client relationships told stories of how they did it.
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Logitech Makes Sure Play Never Ends for Gamers
In-House Excellence Awards September 21, 2022To celebrate gaming culture and the launch of its new G435 wireless gaming headset, Logitech collaborated with creative studio ManvsMachine on an animated music video, which was used in an integrated campaign.
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Tabitha Brown Sunshine Seasoning
In-House Excellence Awards September 21, 2022McCormick partnered with social media personality Tabitha Brown on the creation of a new seasoning, then promoted and sold the product online.
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Chevron Redesigns Its Intranet to Be More Customized and Engaging
In-House Excellence Awards September 20, 2022Chevron redesigned its intranet website to engage its workforce and create a better, more personalized web experience.
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