Case Studies
-
National Grid Promotes Energy Efficiency
B2 Awards July 18, 2022National Grid, an electricity and gas utility company, created a coordinated portfolio of industry-specific messaging to encourage energy efficiency among its commercial clients.
view -
Pitney Bowes Develops an Arsenal of Sales Tools
B2 Awards July 18, 2022Pitney Bowes targeted carefully chosen verticals with an array of sales tools tailored to the needs of the different stages of the buyer journey.
view -
In Pursuit of Racial Justice, Deloitte Spotlights Its Black Employees’ Experiences
B2 Awards July 17, 2022Motivated to act following the heinous murders of George Floyd, Ahmaud Arbery, and Breonna Taylor, Deloitte launched a content program that spotlighted the stories of some of its Black employees, allowing them to openly share their experiences with racial injustice, which were then distributed across Deloitte’s internal and external channels.
view -
Verizon Earned Millions in New Business with This ABM Campaign
B2 Awards July 17, 2022For its “Project Thor” campaign, Verizon applied account-based marketing and personalization tactics to help key senior executives and decision makers go beyond their perception of the brand as merely a mobile network service provider and begin to view it as a potential word-class digital transformation partner.
view -
VSP Optics Turns to the Past in Quest to Earn Future Business
B2 Awards July 17, 2022To drum up future business, VSP Optics turned to the past, leveraging popular cultural icons from the ’70s and ’80s in its creative to grab the attention of the typically self-serious optician audience and inspire them to enroll in the brand’s product education webinar series.
view -
BDR Thermea’s Interactive 3D World
B2 Awards July 16, 2022During the pandemic, BDR Thermea delivered a dynamic digital trade show experience, leveraging curated studio content and interactive engagement tools to create a virtual experience that drove higher sales than previous physical activations.
view -
Boston Marathon Jimmy Fund Walk Puts Participants at the Heart of New Campaign
B2 Awards July 16, 2022Using a tailored pitching process and homing in on stories about participants, the Boston Marathon Jimmy Fund Walk was able to overcome the challenges created by the pandemic and leverage a wealth of media coverage to inspire thousands of people to participate in 2021’s virtual edition of the annual fundraising event.
view -
How A Few Small Tweaks Made a World of Difference for Splunk’s Lead Generation Strategy
B2 Awards July 16, 2022By using a data-driven approach for classifying its key target audiences and serving them messaging via multiple digital channels, Splunk was able to optimize its lead generation efforts and drive a wealth of new business for its brand.
view -
Intergenerational Wealth Transfer Campaign
B2 Awards July 16, 2022Vanguard Financial Advisor Services created an integrated, multichannel campaign that provided financial advisors with an ecosystem of relevant content highlighting challenges, opportunities, and potential solutions behind the $68 trillion wealth transfer from baby boomers to their children and grandchildren.
view -
Making Marketing a Strength of a Small Manufacturing Business
B2 Awards July 16, 2022Duroair’s content marketing campaign showed how an innovative and disruptive solution efficiently brings clean air to the location in the manufacturing or industrial facility where it is needed.
view -
Mastercard Recognizes Small-Business Excellence with an Awards Program
B2 Awards July 16, 2022Mastercard, in association with Bank of America, created the Small Business Impact Awards to honor small businesses excellence in the areas of innovation, diversity and inclusion, sustainability, and giving.
view -
This NBA Team Mailed Customized Sneakers to Prospective Sponsors
B2 Awards July 16, 2022The NBA’s Milwaukee Bucks appealed to potential sponsors with a mailer that included superstar Giannis Antetokounmpo’s shoes customized to evoke the recipient-brand.
view -
Trane Technologies Uses Omni-Channel Campaign to Share New Purpose and Engage Key Audiences
B2 Awards July 16, 2022With the goal of raising awareness of itself as the enterprise brand for Trane and Thermo King, Trane Technologies developed a new brand purpose and produced a campaign to share it that was centered around engaging video creative, which was served to key audiences via a number of different channels.
view -
American Express Leverages Direct Mail
B2 Awards July 15, 2022American Express reached out to small business owners with a direct mail piece that offered multiple levels of discovery.
view -
Grant Thornton’s E-Newsletter Rebrand
B2 Awards July 15, 2022Grant Thornton created a weekly digest highlighting thought leadership and events that were most important to its readers.
view -
Health Care’s Search for Talent with the “Caring Gene”
B2 Awards July 15, 2022Iroquois Healthcare Association leveraged data to home in on the segments that might contain ideal candidates for working in the industry.
view -
HPE Greetings from the Edge: An Immersive VR Experience
B2 Awards July 15, 2022HPE created a fully immersive VR conference featuring micro case studies, real-time VR tutorials with other attendees, a tech-focused Q&A, and three robust partner experiences to capture the attention of VIP guests and engage them fully with HPE’s story.
view -
Inspired by Nature. Perfected by ABB
B2 Awards July 15, 2022ABB used nature documentary-style videos to highlight how its end-to-end solution can help streamline gas and oil projects.
view -
Late Night with Lenovo
B2 Awards July 15, 2022Lenovo created an irreverent online talk show about IT topics, then launched a social and digital campaign to drive audience traffic to the episodes.
view -
Profit Hunter — A Force with Nature
B2 Awards July 15, 2022Embraer’s integrated marketing campaign persuaded airlines of the benefits of its E2 next generation aircraft.
view