Case Studies
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FootballCan 2041: A Technology Contest to Promote Inclusion, Sustainability, and Diversity
Internationalist Innovation in Media August 24, 2022Banco Santander created an international innovation contest to reward tech ideas and solutions that make the football world better.
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Frank’s RedHot Uses Intrinsic In-Game Ads to Engage Gamers
Internationalist Innovation in Media August 24, 2022Frank’s RedHot partnered with Frameplay to launch its first intrinsic in-game advertising campaign.
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Heinz Tomato Blood Helps Inspire Costumes for Halloween
Internationalist Innovation in Media August 24, 2022To increase sales of its ketchup outside of the typical ketchup season, Kraft Heinz deployed an omnichannel campaign demonstrating how its product could inspire costume creation.
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How a Nonprofit Used a Magazine Cover to Support Victims of Domestic Violence
Internationalist Innovation in Media August 24, 2022No to Violence Against Women (NTVAW) worked with Israeli lifestyle magazine Laisha to drive awareness of its hotline serving to protect women from domestic violence.
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Hyundai Enters the Metaverse with Hyundai Mobility Adventure on Roblox
Internationalist Innovation in Media August 24, 2022Hyundai created an integration within Roblox to help the next generation of customers experience the future of electric vehicles.
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Bringing a 45-Year-Old Women’s Organization into a New Era
B2 Awards July 22, 2022TEMPO Milwaukee refreshed its message and brand to reach an expanded audience.
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ZS Associates Urges Firms to Adopt a Business-to-Ecosystem Mindset
B2 Awards July 22, 2022Management Consultant ZS Associates undertook an ABM campaign that urged firms to adopt a business-to-ecosystem approach.
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Championing the Power of Brand
B2 Awards July 21, 2022GfK SE delivered a manifesto-for-change that fired up marketers to unleash the potential of their brands and, importantly, captured prospective customers’ contact information.
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Cox Communications Targets Small Businesses
B2 Awards July 21, 2022Cox Communications undertook a campaign to show small businesses how it connected them to their customers.
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How Tableau Reinvented Its Software Conference
B2 Awards July 20, 2022Tableau Conference is one of the key touch points for Tableau Software. With continued pandemic challenges constraining the typical conference experience, TC21’s unique creative approach and engaging content impassioned both the core community, customers, and prospects beyond expectations.
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Reimagining the "How America Saves" Experience
B2 Awards July 20, 2022Vanguard’s "How America Saves" refresh is part of a digital transformation effort designed to increase brand relevance and create more rewarding customer experiences across Vanguard's products and services.
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Sendbird Tackles Demand Generation
B2 Awards July 20, 2022Sendbird strove to optimize both its paid program and SEO strategy to improve organic and paid ad performance, drive leads, and unlock the full potential and value in its sales pipeline.
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Stein IAS Capitalizes on Appearances at B2B Events
B2 Awards July 20, 2022Stein IAS promoted itself among B2B marketers with IP that included a growth marketing maturity study and several appearances at high-profile B2B events.
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Tapping into the Psychology of Clean Label
B2 Awards July 20, 2022Ingredion’s brand position is to “be what’s next.” This thought leadership campaign is an example of the mission to deliver useful marketing that helps accelerate customer success by creating the next wave of consumer preferred foods – the email strategy is an integral part of delivering that message.
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Degree’s “Trainers for Hire” Campaign Challenges Fitness Brands to Be More Inclusive
B2 Awards July 18, 2022With its multi-faceted “Trainer for Hire” campaign, Degree made the exercise world a little more inclusive by helping well-known fitness brands to hire differently abled trainers via an easy-to-use online recruiting tool built and maintained by the deodorant brand.
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Equity@Work: Fighting Work Discrimination
B2 Awards July 18, 2022Kelly Services portrayed employment discrimination through the eyes of children to inspire Fortune 500 C-suite members and human resource departments to do away with outdated discriminatory requirements.
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Finastra.com Gets Redesign to Deliver Users Relevant Content
B2 Awards July 18, 2022Finastra redesigned its website to improve the UX experience and deliver users the most relevant content.
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Hilton Uses Omnichannel Campaign and Consistent Messaging to Connect with Its Most Important Clients
B2 Awards July 18, 2022With the desire to position event planners — who struggled mightily during the early phases of the pandemic — as the heroes of its industry, Hilton launched its first-ever B2B campaign, an omnichannel effort that celebrated a return to travel and the individuals who made it happen.
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How Broadridge’s Interactive Experience Assuaged Customer Concerns and Generated Millions in New Business
B2 Awards July 18, 2022To show potential customers that its wealth management platform was equipped to solve their most pressing needs for years to come, Broadridge created an interactive web experience that catered to several different customer profiles and the issues most pressing to each of them.
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How Westcoast Cloud Reimagined its Event Series Through Listening
B2 Awards July 18, 2022Westcoast Cloud reimagined the visual identity and messaging for its event series to strengthen its position as a Microsoft expert and help its partners take their business to the next level.
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