Case Studies
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Google Takes on Mental Health
Smarties Awards December 28, 2021Google encouraged people to look after their mental health during the pandemic.
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Hard Rock International Uses AI to Win on Snapchat
Smarties Awards December 28, 2021With the launch of its Hard Rock Blackjack Casino game, Hard Rock International made a foray into mobile marketing for the first time in the brand’s history. To ensure success, Hard Rock used a test-and-learn methodology combined with an AI-powered creative analysis to iterate and optimize its campaign efforts.
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HBO Drums Up Interest in Lovecraft Country
Smarties Awards December 28, 2021HBO used an integrated marketing campaign to promote its new show Lovecraft Country.
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Honoring Black Scientific Excellence
Smarties Awards December 28, 2021AT&T created a series of short documentaries celebrating Black pioneers in STEM fields.
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How Alfamart’s Programmatic DOOH Campaign Boosted Retail Sales
Smarties Awards December 28, 2021Alfamart leveraged GoScreen’s digital out-of-home displays to run engaging digital ads to reduce banner blindness and increase SKU sales.
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How Fiat Leveraged 3D in This Campaign
Smarties Awards December 28, 2021Fiat wanted to create desire and awareness to its new model. The automotive market is highly skeptical toward new models and wanted to inspect it significantly before it became a viable option.
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How Gillette Appealed to Gen Z
Smarties Awards December 28, 2021Gillette, a century-old global men's grooming brand, dominates the wet shaving category. The increase in sales largely relies on the growth of unit price, but the sales volume rises slowly in the industry, particularly with gen Z users. Thus, the company needed to appeal to the younger demographic.
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How Isbank Leveraged Click-to-WhatsApp to Drive Engagement
Smarties Awards December 28, 2021Isbank leveraged Click-to-WhatsApp ads to drive awareness and engagement of “Maxi,” an AI-powered personal assistant created to answer customer inquiries.
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How Kenneth Cole’s Pride Collection Effectively Utilized Gaming
Smarties Awards December 28, 2021The strategic objective of the High Heels! Play With Pride Collection was to debut the Kenneth Cole PRIDE 2021 collection in the hit hyper-casual game High Heels! This collaboration marked the first time that Kenneth Cole’s iconic street-smart style will be featured in a mobile game.
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How Oral-B Hyper-Targeted the Launch of Its iO Electric Toothbrush
Smarties Awards December 28, 2021Oral-B created a layered, hyper-targeted, mobile-first campaign designed to drive awareness of its new electric toothbrush, leveraging Facebook and Instagram mobile ad placements.
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How Oreo Stays Playful
Smarties Awards December 28, 2021To enhance brand relevancy, Oreo identified four family-orientated micro-passions to inform the production of ads that would resonate with both parents and kids, while amplifying its “Stay Playful” message during the pandemic.
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How Pringles Got Its Groove Back
Smarties Awards December 28, 2021To stand out, Pringles created a new limited-edition flavor in a partnership with Wendy’s called Pringles Baconator flavored crisps. It tasted just like its namesake, Wendy’s Baconator burger, its most popular menu item.
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How Starmark Brought its Employees Together Through VR Technology
Smarties Awards December 28, 2021Data-driven marketing agency Starmark created a VR company meeting to help unite its employees amid the pandemic.
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How State Farm Used Watson to Keep People Safe During Hurricane Season
Smarties Awards December 28, 2021With a tumultuous 2020 hurricane season predicted in the Atlantic, State Farm came together with IBM Watson to reach consumers in one-to-one conversations on The Weather Channel app and weather.com and deliver personalized safety and preparedness tips to help them stay safe.
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How the Biden Campaign Gamified Democracy and Achieved a Record-Breaking CTR
Smarties Awards December 28, 2021With the goal of engaging women aged 30 to 55 and armed with research that showed this demographic spent a significant amount of time playing mobile games, the Biden Campaign for president developed a mobile game called “Ridin’ with Biden.”
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How This Chili Sauce Became an Inspiration Youth Movement
Smarties Awards December 28, 2021Chin-Su Chili Sauce wanted to increase brand awareness and preference with young consumers.
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How This Food Brand Increased Sales on Mobile
Smarties Awards December 28, 2021Tadım, Turkey’s leading packaged nuts and dried fruits brand, had the main communication objective of increasing its online sales by 200 percent on sales partners’ online shops with a very limited media budget in 2020.
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How This Shampoo Brand Resonated with Gen Z
Smarties Awards December 28, 2021Shampoo brand Clear Men sought to increase brand preference with young Vietnamese men.
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How UltraTech Leveraged Multiple Mobile Channels to Establish Itself as a Home Building Companion
Smarties Awards December 28, 2021In India, UltraTech created a mobile-based website addressing all end-to-end home building queries, thus establishing UltraTech Cement as a go-to destination for information on home building.
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How UltraTech Mirrored the Success of On-Ground Activation to Online
Smarties Awards December 28, 2021UltraTech migrated an offline campaign online with an extensive virtual studio, mirroring a state-of-the-art demonstration that offered round-the-clock access to home builders to virtually walk around and get all possible information on home building.
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